AI Insights · Timothy · April 2022
Top 5 Music and Podcasts Apps on iOS in Russia - Q1 2022
An overview of the performance of the top 5 music and podcasts apps on iOS in Russia during Q1 2022, including trends in downloads, revenue, and active users.
During the first quarter of 2022, the top 5 music and podcasts apps on the iOS platform in Russia showed varied performance trends in terms of downloads, revenue, and active users. Here is a detailed look at the performance of each app:
Yandex Music, books & podcasts saw notable trends in its weekly downloads and revenue. Weekly downloads started at around 40K and experienced a significant increase towards the end of the quarter, peaking at approximately 60K in the last week of March. Revenue also showed fluctuation, reaching a high of about $349K in mid-January before experiencing a decline, finishing the quarter at around $130K. Active users for the app climbed steadily from 2.5M to 2.8M over the quarter.
VK Music: playlists & podcasts demonstrated a relatively stable performance in terms of revenue, starting at $183K and peaking at approximately $273K in the last week of February. Downloads were consistent at around 25K for most of the quarter, with a notable increase to over 41K in the last week of March. Active users showed a steady trend, starting at 1.3M and ending slightly higher at 1.4M.
YouTube Music experienced a gradual decline in both downloads and revenue throughout the quarter. Weekly downloads decreased from around 17K at the beginning of January to approximately 8K by the end of March. Revenue followed a similar pattern, starting at about $20K and falling to around $7K by the end of the quarter. Active users remained relatively stable, fluctuating around the 900K mark.
SberZvuk: Music and podcasts showed a consistent pattern in downloads and revenue. Weekly downloads hovered around 15K to 18K, while revenue remained modest, peaking at $7K at the start of the quarter and declining to about $2K by the end of March. Active users saw a slight increase from 67K to 82K over the quarter.
Радио Arzamas had the most modest numbers among the top five. Downloads were relatively low, starting at around 1.5K and ending slightly higher at 1.2K. Weekly revenue showed a downward trend, from $6.4K at the beginning of January to about $2.7K by the end of March. Active users fluctuated but remained below 7K throughout the quarter.
These insights are based on data from Sensor Tower. For more detailed analytics and trends, visit Sensor Tower.
